Social and cultural brand mission

«We must care about spiritual, mental and ethical, cultural values of our society»!

In Ukraine, in particular in Kiev, the patronship traditions have deep historical roots. The Ukrainian patrons supported not only people of art and culture, but also cared of that cultural values were accessible to everyone. Then this duty was performed mainly by owners of powerful enterprises, plants, factories. It is pleasant that these traditions are restored today. In fact, caring of wealth appreciation and prosperity increase, we must take care about spiritual, mental and ethical , cultural values, which are formed in our society.

In my opinion, patronship activity should be the system. Only in this case it is possible to confirm patronship as important factor of national culture development. Forming the strategy of social responsibility and patroship, we aim to cover different social spheres: culture, art, education, sports.

Our projects are long-term as a rule. We cooperate with the National art museum of Ukraine for a long time. More than ten years our cooperation proceeds with one of the oldest in Ukraine creative high schools Kiev national university of theatre, cinema and television named after I.K.Karpenko-Kariy. We are proud of our rank of general partner of the university. With National technical university of Ukraine «Kyiv Polytecnic Institute» I did not stop the relationship from the moment of its graduation. For many years we support cultural and sports traditions of the university, scientific initiatives, recently we founded the nominal grant for the best students. I am sure that support of perspective talented young people today is a guarantee of our happy future.